Luxury maisons are more and more branding themselves as lifestyle brands, from clothes to jewelry, housewares… And now hotels.
Bali for Bulgari… Missoni in Milan, Edinburgh.. Armani in Dubai..
Amazing, creative, precious… I don’t see any limit for fashion brands to expand. As long as you respect the spirit of your brand, why not extent it to offer your customers, loyal followers the best experience in any of their activity, be it daily clothes, travel accommodation…
Note: both Bulgari’s and Missoni’s hotel websites are very poorly designed and annoying to navigate. Brands still need to work on their online presence…
Ironically as the French have just elected a new president, a socialist president, Dior and Chanel give us a royal treat, at Versailles.
Dior walked down the Galerie des Glaces (and ironically called its video “Secret Garden”) while Chanel and Karl invaded the gardens.
Fashion owes so much to the French monarchy. Versailles and the King’s court invented French fashion and influenced much of today’s sartorial habits. Thanks Chanel and Dior for honoring this great heritage!
Chanel cruise collection was very interesting in the sense that it is inspired by nobles’ and kings’ outfits with a very modern and urban vibe to it. It almost looks like Japanese urban style. And yet it seems so classical French.
Long live the King.
Fun fun hats by Balenciaga. This picture is from the 60s but they were recently shown on the runway by Balenciaga (can’t remember what season and too lazy to look it up… sowie).
Fun hats, star wars looking for sure. I love it when different arts (here cinema and fashion) can inspire each other. Art forms are never separated from each other. It’s one single expression of a vision over reality through various forms.