Precious Summer Time
Luxury maisons are more and more branding themselves as lifestyle brands, from clothes to jewelry, housewares… And now hotels.
Bali for Bulgari… Missoni in Milan, Edinburgh.. Armani in Dubai..
Amazing, creative, precious… I don’t see any limit for fashion brands to expand. As long as you respect the spirit of your brand, why not extent it to offer your customers, loyal followers the best experience in any of their activity, be it daily clothes, travel accommodation…
Note: both Bulgari’s and Missoni’s hotel websites are very poorly designed and annoying to navigate. Brands still need to work on their online presence…
